Google And Facebook Advertising Services For Nonprofits

Take advantage of Google’s $10,000 monthly ad grant and Facebook’s targeted advertising to amplify your next digital marketing campaign.

Google And Facebook Advertising For Nonprofits

Back in the 1950s era of Mad Men advertising agencies if you wanted to grow your revenues it meant spending a ton of money on TV and print ads. Fortunately, since those times the cost of attention has decreased substantially and advertisers are more capable than ever at serving highly targeted ads to the right audience at the right time to deliver results.

Through the Google Ads grant program all nonprofits with a 501c3 certificate are eligible to receive a $10,000 monthly grant to spend on Pay-Per-Click (PPC) advertising. This method of online advertising allows you to bid for a placement on top of Google’s search results for a combination of keywords.

Facebook advertising, on the other hand, allows you to leverage its platform data on over 3 billion users worldwide to reach a highly targeted audience in an extremely cost-effective way.

Facebook’s advertising targeting options include:

  • User Age
  • User Gender
  • Geographic Locations
  • Education Levels
  • Personal Interests
  • Top Friends
  • Person-to-Person Connections
  • Reported Relationship Status
  • “Liked” Posts and Pages
  • Status Updates
  • Phone Numbers
  • Email Addresses (Custom audiences)

What Google and Facebook advertising services we offer?

Facebook And Google Remarketing

Keyword, Bid, And Landing Page Optimization

Ad Copywriting And Graphic Design

Target Audience Research

A/B Testing Ad Formats

Monthly Reports

FAQ

We stand behind the quality of our work and we will work tirelessly to get results, however, we cannot offer any guarantees.

Unlike investments in search engine optimization (SEO) or content marketing, which can take 6-8 months, you can expect to see results from online advertising efforts in as little as 4-6 weeks. The first 2 weeks are usually spent setting up campaigns and landing pages while the remaining time is spent optimizing campaigns for conversions and lowering advertising costs.

Applying for the Google Ad grant is a bit of a tedious process and it can take up to a month. Nonprofits Source is here to help manage the application process from start to finish. All you need to do is provide us with your 501c3 certificate.

We believe in providing as much value possible with each engagement, which is why we don’t charge based on a percentage of ad spend. You’ll only pay for the time spent setting up and managing your advertising campaigns.

Our team has a deep passion and understanding for the unique challenges that nonprofits face in attracting and retaining donors, generating awareness for program or service offerings, and maximizing the value received from fundraising events. From the very start we’ll assign a dedicated digital marketing strategist to your account. You’ll also be involved in every step of the process with routine strategic calls and progress reports.

Our Approach

Introduction Call

Every engagement starts with a conversation. No hard sell or fancy “packages” that promise likes, followers, and shares. We want to take the time to learn about you and your mission as well as your digital marketing goals.

Marketing Opportunities Analysis

We assess your website on a number of factors including conversion opportunities, page speed, competitive analysis, and SEO to uncover opportunities in your space. Then we establish key performance indicators (KPIs) for your marketing campaigns to ensure all actions work towards achieving your goals.

Strategic Discussion and Planing

No engagement is the same which is why there is no one size fits all approach when it comes to digital marketing. We’ll begin by identifying your core audience’s needs online. From there, we create a message and position your brand in front of that audience to maximize exposure, whether it’s through investments in SEO, Content Marketing, or Paid Advertising.

Project Implementation

Once you’ve got a plan it’s time to put it into action. Whether you need assistance to aid your internal marketing team or want to outsource the implementation completely, we’re here to help. We will manage the implementation process from beginning to end and continue to work with you to nurture and mature your digital marketing program.

Learn and Adjust

Marketing is part social and part science. Social in that we are engaging with humans and science because we are testing assumptions based on data backed evidence. That’s why we work to perfect your campaigns and maximize your investments. You’ll be involved in the process every step of the way with monthly progress reports and routine strategic calls.

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Can We Help Your Nonprofit Grow?

Schedule a free consultation to find out