Is 2018 the year your nonprofit gives digital marketing a shot?
Download our digital marketing plan template and see if it’s right for you.
Why Nonprofits Are Investing In Digital…
Overall online revenue increased by 23% in 2017, accelerating from 15% growth the previous year – marking 6 years of growth since 2012.
Online Fundraising Events
Online fundraising events are quickly becoming a preferred way for nonprofits to connect with their donors and spread awareness to their mission. Doctors Without Borders recently ran a week-long event raising over $2 million!
Our July 2018 Traffic Results
Our website is dedicated to providing educational information on how to build an online brand and drive organic search traffic to your website. We believe in providing 100% transparency in our results to prove our methodologies.
Phase 1: Comprehensive SEO Audit
During phase 1 we conduct a comprehensive SEO audit of your website properties. A report will be presented outlining the errors along with an implementation plan to remediate issues. The goal is to prepare your website to be accurately found, indexed, and categorized by search engines.
Phase 2: Website Analytics & Technology
Analytic and tracking software will be installed to measure and track the performance of your marketing campaigns. We will also assist with providing recommendations on marketing technologies to meet your objectives.
Phase 3: Competitive & Keyword Research
An in-depth analysis of competitor websites will be conducted to assess their authority and trust compared to your website. We will also research keyword opportunities to drive targeted traffic to your website.
Phase 4: Develop A Content Strategy
It is our methodology to create pillar pieces of content designed to educate, inform, or solve audience pain points. This may be in the form of written resources, audio podcasts, or 30-second videos shot on your iPhone. We will also audit existing content for potential ranking opportunities.
Phase 5: Multimedia Promotion Strategy
It’s not enough to just show up online anymore. You need to be actively engaged with and to an extent become part of the communities you serve. We take a multimedia approach to distributing content online including social media campaigns, link building strategies, influencer outreach and charity partnerships.
Virtual Marketing Assistant
Modern-day marketers are expected to be rock stars when it comes to leveraging data, creating content, and getting results. This can be extremely overwhelming, especially for those who are already wearing multiple hats. With a virtual marketing assistant, you’ll have access to an expert digital marketer to fill in the gaps.
Frequently Asked Questions
The only answer to that question is:
It depends.
SEO needs to be treated as a long-term investment to succeed. According to research by ahrefs, only 5.7% of all pages published online rank in the top 10 results within the first year.
The importance of a first-page ranking cannot be understated. Less than 10% of people who search on Google click to the second page, while the #1, #2, and #3, positions capture 61% of total clicks.
The best way to get started is by writing high quality and in-depth articles, or pages that cover topics important to your audience.
For example, releasing research or impact reports.
Every website is different and so too are their challenges.
For this reason, we have two available pricing models:
- Fixed Price Projects – A clearly defined scope of work is drafted to meet project expectations.
- Hourly Billable Rates – For strategic consultation or tactical execution our hourly rate is $99.00.
This depends on how much you wish to invest into digital marketing and if your goals align with the services we provide.
For example, a typical SEO audit and implementation may take 3 to 4 weeks.
However, long-term strategies, like content marketing and SEO, can take anywhere from 6 to 12 months before seeing progress.
You will be assigned a dedicated project manager throughout the entire process.
They will be your point of contact to address any questions you may have and provide regular updates on progress.
We also rely on Basecamp, a project management software tool, which you will receive an invite to.
Here we will lay out the scope of work for the project so you can visually track the progress, timeline, and expectations.