Is 2018 the year your nonprofit gives digital marketing a shot?
Download our digital marketing plan template and see if it’s right for you.
Why Is Digital Marketing Important For Nonprofits?
Online giving continues to grow to the tune of $31 billion in 2017, up from $28 billion in 2016.
While it’s true online donations only represent 7% of total charitable giving, the year over year growth demonstrates a shifting trend in how donors are choosing to give.
Chances are your nonprofit has a website that can take advantage of these trends.
You probably even have a donation button on your homepage and are set up to collect money online.
The problem is you’re having trouble being found by the people who are willing to donate on your site.
So, you go to a learning session, attend a webinar, or read a few blog posts and decide that content marketing might be the answer.
After a few months of hard work you’ve published a good library of content, but your audience is still having trouble finding you.
That’s because in the world of search marketing it’s not enough to just show up.
Google processes billions of search results per day meaning the competition to reach the top positions is fierce.
Now, we won’t lie to you and say we have the magic answer.
There is no such thing and we recommend running away from anyone who tells you otherwise.
However, what we can share is the knowledge and expertise we’ve gained to grow this very website from 0 to 3,000 visits per month with only 14 blog posts published.
Digital Marketing Plan
Want to learn how to get your content read, build brand authority and trust, and how to grow your revenues online? Check out our free digital marketing plan.
Beginners Guide To SEO
An introduction to the top 23 SEO best practices that will help get your content ranked in 2018. Attract visitors to your website and grow your online presence.
Social Media For Nonprofits
We’ve taken the guesswork out of social media marketing by curating only the best resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.
Digital Marketing Courses
Want to learn digital marketing for free? Check out our growing library of marketing courses with actionable information you can start applying to see results.
Nonprofit Link Roundup
Want to stay current with industry news, but don’t want to waste time shifting through blog posts? Check out our curated list of the best nonprofit marketing articles.
Online Fundraising Ideas
First, we’ll share a real use case of a nonprofit driving insane fundraising results from online platforms. Then we’ll show you 6 additional strategies to leverage today.
Our Results
Evaluating and developing trust with your vendors is critical to a successful outcome.
After all, with such a significant investment you want to be sure you’re taking the proper steps to reaching your marketing goals.
That’s why we’re believers in practicing what you preach.
If you’re evaluating potential digital marketing agencies then you need to make sure to ask them to demonstrate their abilities.
Transparency is key, which is why we’ve published our results using the same strategies and tactics taught on this site.
Take a look for yourself by looking at our results:
- From zero traffic to 500/mon in 5 months.
- Over 80 keywords ranked on the first page.
- 71% of total traffic comes from organic search.
- Only 14 published blog posts.
- Grew email subscribers from zero to 1,000.
- A strong and diverse backlink profile.
- Weekly average user growth of 11%
- Average session duration of 2:27 minutes.
It’s our duty from the first engagement to guide you towards implementing the digital vision of your organization’s brand.
We’ll take you through each step of the digital marketing process so you know exactly what you’re getting well before the first email or phone call.
- 251Shares