Is 2018 the year your nonprofit gives digital marketing a shot?
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Our April 2018 Traffic Results
April Notes
We’ve spent the last 2 months aggressively building links to our content with the purpose of ranking in search results. The clear winner is our online giving statistics resource, with 61 referring domains linking to the page and accounting for 50% of page views. 71% of those unique page views (3,253) were from organic search.
In order to continue to grow our website traffic, we are focusing on increasing the value of our content. This means we’re investing time in updating older content pieces as well as adding more valuable information to existing resource pages. We also just released part 1 of our narrated digital marketing course, which has been a huge success so far! We expect part 2 and part 3 to be released in June.
Finally, we’ve been hard at work building partnerships within the communities we serve. First, we have accepted a speaking engagement in July to present a course on digital marketing at the Foundation Center. We’re also excited to announce our new podcast, Causes Getting Attention, which will be released in August 2018. Lastly, we are working with a number of partners for guest contributions.
This combination will allow our site to continue to grow viewership and create more value in the nonprofit and association community.
May 2018 Projections
Total Traffic: 4,743
Total Organic Search Traffic: 3,608
Key Findings:
- Total traffic is up 27%, 3,877 vs 3,047.
- Organic traffic grew 30%, 3,033 vs 2,327.
- Search traffic accounts for 78% of total traffic.
- One page drives 71% of unique page views.
Digital Marketing Plan
Want to learn how to get your content read, build brand authority and trust, and how to grow your revenues online? Check out our free digital marketing plan.
Beginners Guide To SEO
An introduction to the top 23 SEO best practices that will help get your content ranked in 2018. Attract visitors to your website and grow your online presence.
Social Media For Nonprofits
We’ve taken the guesswork out of social media marketing by curating only the best resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.
Digital Marketing Courses
Want to learn digital marketing for free? Check out our growing library of marketing courses with actionable information you can start applying to see results.
Nonprofit Link Roundup
Want to stay current with industry news, but don’t want to waste time shifting through blog posts? Check out our curated list of the best nonprofit marketing articles.
Online Fundraising Ideas
First, we’ll share a real use case of a nonprofit driving insane fundraising results from online platforms. Then we’ll show you 6 additional strategies to leverage today.
Why Is Digital Marketing Important For Nonprofits?
Online giving continues to grow to the tune of $31 billion in 2017, up from $28 billion in 2016.
While it’s true online donations only represent 7% of total charitable giving, the year over year growth demonstrates a shifting trend in how donors are choosing to give.
Chances are your nonprofit has a website that can take advantage of these trends.
You probably even have a donation button on your homepage and are set up to collect money online.
The problem is you’re having trouble being found by the people who are willing to donate on your site.
So, you go to a learning session, attend a webinar, or read a few blog posts and decide that content marketing might be the answer.
After a few months of hard work you’ve published a good library of content, but your audience is still having trouble finding you.
That’s because in the world of search marketing it’s not enough to just show up.
Google processes billions of search results per day meaning the competition to reach the top positions is fierce.
Now, we won’t lie to you and say we have the magic answer.
There is no such thing and we recommend running away from anyone who tells you otherwise.
However, what we can share is the knowledge and expertise we’ve gained to grow this very website from 0 to 3,000 visits per month with only 14 blog posts published.
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