Mobile Giving Statistics For Nonprofits
There is a lot of overlap between online giving and mobile giving. Both types of giving accept donations from digital channels, such as online donation forms, emails, and social media sites. The difference between the two is the device being given from. Online giving is done from a computer, while mobile giving is done from a mobile device like a tablet or smartphone.
So, if you were donating to an organization after viewing an email on your computer, it would be online giving. If you took the same action from your smartphone, it would be mobile giving.
Mobile Fundraising Statistics
- By 2018, mobile devices will account for 57% of all Internet traffic.
- In the last year, the percentage of smartphone owners making mobile payments grew by 36%.
- 39% of smartphone owners indicated that they had used their phones to pay at least one bill in the past month, which equates to 53 million adult individuals.
- 79% of people said that they would increase their usage of mobile payments if discounts or coupons were offered.
- 1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of.
- 25% of donors complete their donations on mobile devices.
- 44% of millennials said that would rather use their mobile phones than use cash to pay for small items.
- In the past year, mobile giving donations have increased 205%.
- 51% of people who visit a nonprofit’s website do so on a mobile device.
- Overall giving increased 4% last year.
- Faith-based organizations saw the greatest increase in giving with an 18.1% increase in online donations.
- By the end of last year, 1.4 billion people worldwide donated money to nonprofit organizations.
- 64% of mobile donations come from women.
- Nearly three-fourths of the entire population of the United States donates to charity in some form or another on a regular basis (69%).
- By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average.
- An express checkout option on a website can increase mobile sales and donations by up to 55%.
- 30% of all annual giving occurs in December, and 10% of that happens within the last three days of the year.
- Custom-branded donation pages on a nonprofit’s website help raise up to 6 times as much money on average.
Mobile Donation Pledge Stats
- The average mobile donation pledge for fundraising events is $167.
- 84% of event fundraising pledges are fulfilled.
- The largest fulfilled mobile donation pledge to-date was $20,000.
- The largest single donation pledged was $10,000.
- The highest pledge for an event last year was $109,590 (223 pledges)
- 51% of mobile pledges came from call centers.
- 49% came from text links
Mobile Donation & Communication Statistics
- 117% is the average mobile subscription rate
- 54 % of nonprofit emails are read on mobile
- 58% of nonprofit social media happens on mobile
- 95% mobile phone adoption rate for US adults
- 81% smartphone adoption rate for US adults
- 51% of US donors do not have a landline
- 11% of Americans change their address each year
Text-To-Give Mobile Statistics
- The average donation size for text-to-donate fundraisers is $107.
- 90% of text message reminders are read in 3 minutes
- Responsive design doubles giving on mobile devices.
- Over $43 million was raised by the Red Cross’s Haiti earthquake relief text-to-give campaign.
- More than half of the Haiti donors surveyed have made text message contributions to other disaster relief efforts since their Haiti donation.
- More than 50% of the Text-to-Haiti donors made their donations shortly after learning about the campaign.
- Text donors are most likely to be between 49 and 59 years old, female, married, and college graduates.
- 91% of American adults own a smartphone.
- 41% of people still have a landline.
- It takes 90 seconds to respond to a text, versus 90 minutes by e-mail.
- 7 out of 10 churchgoers use text messaging.