- Giving Tuesday raised $380 million dollars online, up 38% or $106 million from 2017.
- 14.2 billion social media impressions.
- 150+ countries participated in Giving Tuesday
Giving Tuesday Statistics For Nonprofits
What Is Giving Tuesday?
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
When Is Giving Tuesday 2019?
The next Giving Tuesday event will be held on December 3, 2019.
Giving Tuesday Trends
- Giving Tuesday continues to grow year over year:
- 2012: $10.1 million
- 2013: $28 million
- 2014: $45.7 million
- 2015: $116.7 million
- 2016: $168-$177 million
- 2017: $274 million
- 2018: $380 million
- Facebook raised more than $125 million for charity, up 178% or $80 million from 2017.
- Facebook and PayPal matched $7 million in donations to United States nonprofits. Up to $20,000 per donor and $250,000 per nonprofit.
- 46% of donors worldwide have not heard of #GivingTuesday.
- The online average gift amounts exceeded $134.00.
- 17% of online donation form views were on a mobile device.
- Faith-based nonprofits now receive the largest percentage of #GivingTuesday online donations.
- Top five issues discussed: public & societal benefit, human services, education, health, environment & animals
- The largest payment processing platforms:
- Facebook:$125 million, up from $45 million (+178%) last year.
- PayPal: $98 million, up from $64 million (+53%) last year.
- Blackbaud: $62.6 million, up from $60.90 million (+2.80%) last year.
- DonorPerfect: $35.20 million processed in 2018.
- Classy: $15.40 million processed in 2018.
Giving Tuesday 2018 Statistics
- Giving Tuesday total online gifts: 3.6 million.
- Total amount donated: $380 million.
- Compared to last year: $274 million in 2017 meant a growth of 38.8% YoY.
- Average gift: $105.55.
- Social media mentions: 14.2 billion.
- Total number of participating countries: 150+
Giving Tuesday 2017 Statistics
- Giving Tuesday total online gifts: 2.4 million.
- Total amount donated: $274 million.
- Compared to last year: $168 million in 2016 meant a growth of 63% YoY.
- Total US donations: $410 billion which represents 2.12% of the 2017 US GDP ($19.39 trillion).
- Average gift: $134.
- Social media mentions: 1,010,045.
Giving Tuesday 2016 Statistics
- Giving Tuesday total online gifts: 1.56 million.
- Total amount donated: $168 million.
- Compared to last year: $116.7 million in 2015 meant a growth of 44% YoY.
- Total US donations: $379.89 billion, which represents 2.05% of the 2016 US GDP ($18,561.93 billion).
- Average gift: $107.
Giving Tuesday 2015 Statistics
- Giving Tuesday total online gifts: 698,961.
- Total amount donated: $116.7 million.
- Compared to last year: $47.5 million in 2014 meant a growth of 45% YoY).
- Total US donations: $358.4 billion, which represents 1.99% of the 2015 US GDP ($17,968.2 billion).
- Average gift: $137.
Giving Tuesday 2014 Statistics
- Giving Tuesday partners: +20,000 (15,000 of which were NGOs).
- Total amount donated: $47.5 million.
- Compared to last year: $27 million in 2013 meant a growth of 63% YoY.
- Total US donations: $358.38 billion, which represents 2.06% of the 2014 US GDP ($17,348.08 billion).
Giving Tuesday 2013 Statistics
- Giving Tuesday partners: 8,500 (7,000 of which were NGOs).
- Average raised per partner: $3,857 per NGO.
- Total amount donated: $27 million.
- Compared to last year: $12 million in 2012 meant a growth of 125% YoY.
- Total US donations: $335.17 billion, which represents 1.99% of the 2013 US GDP ($335.17 billion).
- Average gift: $143 (Blackbaud).
Giving Tuesday 2012 Statistics
- Giving Tuesday partners: 2,500 NGOs.
- Average raised per partner: $4,800.
- Total amount donated: $12 million.
- Total US donations: $228.93 billion, which represents 1.5% of the 2012 GDP ($15,553.8 billion per US GDP trend).
- Average gift: $101.
Read the full list of charitable giving statistics