The Latest Digital Marketing News & Resources

Your nonprofit could have an inspiring mission and a clear roadmap for achieving your goals, but if your website is poorly designed, you won’t be able to reap the rewards of high supporter engagement. An outdated...

During scholarship season, your institution likely does all of the right things to attract exceptional candidates: send out direct mail and emails, advertise opportunities on your university website, and promptly...

Prospect research helps nonprofits identify giving capacity and donor connections. However, traditional research often overlooks real-time workplace giving opportunities. When matching gift and workplace giving data...

Every nonprofit has a story worth telling. The challenge is making sure the right people actually hear it. Today’s digital landscape is noisy. Algorithms change without warning, organic reach keeps shrinking,...

There’s a reason why our cultural default when anyone has a question is to say, “Google it.” Using search engines is second-nature for most of us, but have you ever thought about why and how you find the answers...

As the philanthropic landscape shifts toward more integrated, value-driven partnerships, it’s important that nonprofits move beyond the traditional ask to remain competitive. Corporate sponsorships are no...

In the landscape of modern philanthropy, corporate matching gift programs are among the most significant untapped funding sources. Thousands of companies worldwide have established programs to match their...

In the high-stakes world of nonprofit development, the most valuable commodity is not capital; it’s time. For a Major Gift Officer (or MGO), the efficiency of the portfolio determines the success of the fiscal year....

Many organizations face a common paradox: they have access to lucrative corporate funding channels that remain largely untapped simply because donors do not know they exist. For nonprofits looking to stabilize their...