Online Greeting Cards: Create Custom eCards for Any Occasion

If you work in nonprofit marketing or fundraising, you probably jump at the chance to build brand awareness. Digital cards are no exception.

When your nonprofit designs its own online greeting cards, you can let your creativity run wild and connect your designs to your cause in creative ways. Here are a few ideas to get started:

• Infuse your official brand elements. Use colors and fonts that are consistent with your organization’s branding to reinforce your brand identity. Add your logo to the corner, no matter what type of card you create.
• Include a call to action. Use the eCard as an opportunity to encourage your supporters to take a specific action, such as making a donation, attending an event, or volunteering. Even if you don’t use it in the digital card’s design, you can edit the email that will be sent along with each eCard.
• Use graphics and images connected to your cause. For example, let’s say you work for an animal rescue organization or a zoo. You can create silly Valentine’s Day cards that feature your furry residents and cheesy puns.

By following these tips, your nonprofit can create digital greeting cards that are not only visually appealing but also connected to your cause, helping to strengthen your brand identity.

First, they’ll need to browse your collection, either on your website or in your eStore. From here, the process is pretty straightforward. If you’re selling your digital greeting cards or offering them in exchange for donations, donors will need to:

1. Select their preferred eCard.
2. Choose a donation amount or simply make sure they’re okay with the price.
3. Provide their payment information.
4. Add a personalized message and the recipient’s contact details.
5. Choose a method to send their digital card, like email, social media, or text.

If your organization offers the cards for free, users can skip any payment steps and simply personalize the message that will be sent with their digital greeting card.

Digital greeting cards offer an effortless way to stay in touch year-round! You can add them to your digital outreach strategies in unique ways to accomplish the following:

• Boost your funding. By selling or accepting donations in exchange for digital cards, you can raise money for your cause.
• Celebrate important occasions. Help your constituents wish their loved ones a happy birthday, send joyful holiday wishes, or express condolences. Your team can even send your online greeting cards to committed donors, volunteers, and sponsors to celebrate big days or milestones.
• Thank your committed supporters. Donors, sponsors, and other stakeholders are invested in your mission. Express gratitude by sending a digital greeting card to say thanks to supporters.
• Spread cause awareness. Design digital cards for the specific purpose of promoting your mission. If there’s a cause awareness day or week connected to your work, that’s the perfect opportunity to create cards with compelling visuals and a snippet about your work. From here, challenge supporters to spread the word to their loved ones by sending a free online greeting card.

With some creativity, you can craft compelling designs with eCardWidget, enabling you to use digital cards in these different ways to amplify your work.