Search Engine Optimization Services For Nonprofits
Did you know 70% of prospective donors research a nonprofit online before making a donation?
Unlike other digital marketing agencies who think search engine optimization is about keyword difficulty, backlinks and search volume, we believe that tailoring your website’s content to serve donor intent, or what a donor seeks to receive in return for their donation, will lead to a more favorable outcome.
Nonprofits Source was built out of a passion for ranking websites on the first page of search results. In fact, over 80% of our 300,000 annual visitors are a direct result of investments made into SEO and content marketing. While increasing website traffic is an important measure of SEO success, it does not mean that your revenues will also increase. That’s why we focus on developing strategies with conversions in mind.
What search engine optimization (SEO) services do we offer?
Depending on the industry and online competition, we typically see improvements within 6-8 months. It’s important to view SEO as an investment because it takes time to develop trust and authority with both an audience and search engines.
Our team has a deep passion and understanding for the unique challenges that nonprofits face in attracting and retaining donors, generating awareness for program or service offerings, and maximizing the value received from fundraising events. From the very start we’ll assign a dedicated digital marketing strategist to your account. You’ll also be involved in every step of the process with routine strategic calls and progress reports.
Every engagement starts with a conversation. No hard sell or fancy “packages” that promise likes, followers, and shares. We want to take the time to learn about you and your mission as well as your digital marketing goals.
Marketing Opportunities Analysis
We assess your website on a number of factors including conversion opportunities, page speed, competitive analysis, and SEO to uncover opportunities in your space. Then we establish key performance indicators (KPIs) for your marketing campaigns to ensure all actions work towards achieving your goals.
Strategic Discussion and Planing
No engagement is the same which is why there is no one size fits all approach when it comes to digital marketing. We’ll begin by identifying your core audience’s needs online. From there, we create a message and position your brand in front of that audience to maximize exposure, whether it’s through investments in SEO, Content Marketing, or Paid Advertising.
Once you’ve got a plan it’s time to put it into action. Whether you need assistance to aid your internal marketing team or want to outsource the implementation completely, we’re here to help. We will manage the implementation process from beginning to end and continue to work with you to nurture and mature your digital marketing program.
Learn and Adjust
Marketing is part social and part science. Social in that we are engaging with humans and science because we are testing assumptions based on data backed evidence. That’s why we work to perfect your campaigns and maximize your investments. You’ll be involved in the process every step of the way with monthly progress reports and routine strategic calls.
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