Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to stand out. Social media, video, microsites, paid ads, search results, and email are saturated with messages from marketers.
Many of the newest marketing channels are proven innovative communication tools, but email remains a pillar of effective marketing. With 91 percent of all US consumers checking email daily, email marketing should be at the center of your nonprofit’s outreach efforts.