What is CLMA? + Top Certified Leaders in Matching Automation

July 12, 2024 0 Comments

What is CLMA + Top Certified Leaders in Matching Automation

Understanding the CLMA Designation

In the world of corporate philanthropy, matching gift programs play a crucial role in maximizing the impact of employee donations to nonprofits. However, navigating these programs has historically been a bit complex and time-consuming.

Fortunately, things are changing, and matching gifts is easier than ever for your donors. One such trend that reflects this is the introduction of the Certified Leaders in Matching Automation (CLMA) award. This designation is earned by companies and platforms that excel at simplifying and streamlining the matching gift process.

Organizations that have earned a CLMA certification ensure both donors and nonprofits can easily access and benefit from corporate matching gift programs. Plus, the award enhances overall community support and engagement. In this post, we’ll explore what CLMA certification entails and highlight several leaders driving innovation in matching automation.

Let’s begin with the basics.

What is a Certified Leader in Matching Automation?

Companies rolling out matching gift programs want to engage their employees in the initiatives. However, not all matching gift experiences are designed equally. Some steps are more difficult than others, leaving matching gift funds on the table when the process is incomplete.

The solution? Matching gift auto-submission.

According to our online giving statistics, Double the Donation’s breakthrough auto-submission functionality is projected to yield an 80% increase in matching gift revenue for organizations leveraging the tools. This sounds great⁠—but you might be wondering how exactly you can locate participating companies.

That’s why Double the Donation has also introduced the CLMA, a designation awarded to Certified Leaders in Matching Automation.

The CLMA certificate is awarded to CSR vendors⁠—and the companies that use their platforms⁠—who offer the most accessible, streamlined matching gift experience in the industry. This certificate verifies that the solution


  • Offers matching gift auto-submission through integration with Double the Donation’s 360MatchPro, ultimately simplifying the match process for donors and nonprofits alike;
  • Provides company matching gift program details in Double the Donation’s database to ensure accessibility for employees;
  • Commits to ongoing collaboration with leaders in matching gift automation to create accessible and impactful workplace giving programs for employees and donors.

In turn, this allows CSR providers to


  • Offer trust and transparency in the corporate giving process;
  • Demonstrate their commitment to helping companies best support nonprofits like yours;
  • Show their dedication to continually innovating the workplace giving industry;
  • Provide the leading matching gift process to benefit both nonprofits and the employees who support them;
  • And more!

What is the CLMA badge?

The CLMA badge is a distinctive icon that signifies that a company is considered a Certified Leader in Matching Automation. This designation is awarded to companies that excel in streamlining the matching gift process, ensuring a seamless experience for both donors and nonprofits.

The badge serves as a marker of excellence in corporate philanthropy, indicating that the company has met and commits to stringent standards for matching gift automation and accessibility.

Certified Leaders in Matching Automation badge explanation💡 When using Double the Donation’s database tool, look for employers with the badge displayed on the company page. Those are going to be some of your best match opportunities for easy revenue!

CLMA-certified CSR vendors to know

Registering for as many of the top CSR portals as you can is an expert-proven tip for making the most of matching gifts. While the sector boasts quite a few different solutions, the best results will come from ensuring your team is up-to-date with the leading CLMA-designated platforms.

These include:

Givinga

Givinga is a CLMA-certified vendor that excels at simplifying the matching gift process for donors and nonprofits by integrating Double the Donation’s 360MatchPro.

Givinga is CLMA-certified through its partnership with Double the Donation.

By supplying its corporate philanthropy-focused clients with matching gift auto-submission functionality, Givinga makes it effortless for employees to have their donations matched, enhancing their impact on the causes they care about.

The platform also provides detailed matching gift program information within Double the Donation’s database, ensuring easy access for employees looking to participate. Committed to innovation and accessibility, Givinga continually collaborates with Double the Donation to develop and refine workplace giving program information.

Dive deeper into the partnership with 360MatchPro. 

Millie

Millie, recognized as a CLMA-certified CSR vendor, leverages Double the Donation’s 360MatchPro integration to simplify and streamline the matching gift process. By enabling the auto-submission of matching gift requests, Millie ensures that employee donations are matched quickly and efficiently, maximizing their contributions to nonprofits.

Millie is CLMA-certified through its partnership with Double the Donation.

The platform also offers comprehensive matching gift program details within Double the Donation’s database, making it easy for employees to find and utilize these opportunities.

Dive deeper into the partnership with 360MatchPro. 

POINT

POINT has earned its CLMA certification by providing a seamless matching gift experience through the integration of Double the Donation’s 360MatchPro. By enabling auto-submission of matching gift requests, POINT ensures that companies’ employees can effortlessly double their donations, benefiting the nonprofits they support in the first place.

POINT is CLMA-certified through its partnership with Double the Donation.

Not to mention, detailed matching gift program details are made available within Double the Donation’s database, simplifying the process for employees to access the information they need.

Dive deeper into the partnership with 360MatchPro. 

Selflessly

Selflessly stands out as a CLMA-certified vendor by offering a streamlined matching gift process through Double the Donation’s 360MatchPro integration. The platform’s auto-submission feature makes it easy for employees to have their donations matched, ensuring maximum impact for nonprofits, companies, and employee givers alike.

Selflessly is CLMA-certified through its partnership with Double the Donation.

Selflessly also provides detailed information about matching gift programs in Double the Donation’s database, facilitating easy access for employees. The company’s ongoing efforts to work with Double the Donation to enhance workplace giving programs demonstrate its commitment to fostering a culture of giving and making philanthropy accessible to all.

Dive deeper into the partnership with 360MatchPro. 

10 companies working with CLMA-designated vendors

Tons of companies match gifts worldwide⁠—but a select number stand out for their seamless and user-friendly experiences. As a nonprofit, knowing which companies have the CLMA (Certified Leader in Matching Automation) designation can be immensely beneficial for identifying and targeting your top opportunities.

Check out these examples of companies that have earned CLMA certification for their programs.

Example of top CLMA-certified companies

 

CLMA-Badge

1) Checkr

Checkr, a CLMA-certified background-checking company, is renowned for its streamlined and accessible matching gift programs. Through a user-friendly matching gift process, Checkr employees can easily double their impact from their favorite organizations’ giving pages, ensuring that the company matches their charitable donations swiftly and efficiently.

This commitment to corporate social responsibility makes Checkr a standout leader in matching automation, fostering a culture of ongoing giving and community support.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

2) Chipotle

Mexican fast-casual restaurant chain Chipotle is also recognized as a CLMA-certified leader for its exceptional matching gift efforts. The company’s matching gift program is designed to be simple and effective, allowing its 110,000+ employees to amplify their donations with ease.

By automating the matching process, Chipotle not only supports employee giving but also strengthens its ties to the communities it serves, exemplifying its complete dedication to social responsibility.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

3) Gene B. Glick Company

The Gene B. Glick Company, named for American philanthropist Gene B. Glick, is another CLMA-certified entity. This property management company sets a high standard in matching gift automation, ensuring its program is seamlessly integrated and making it easy for employees to have their charitable contributions matched.

All in all, the efficiency of the process highlights the company’s long-term commitment to fostering philanthropy and enhancing the impact of its employees’ generosity.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

4) Gener8tor Management, LLC

Gener8tor Management, LLC is an American startup accelerator that is proudly CLMA-certified and excels in providing a smooth and accessible matching gift experience. The company’s dedication to matching employee donations showcases its commitment to supporting various charitable causes.

By leveraging advanced matching automation through its CSR partnership with Double the Donation, Gener8tor ensures that employees can effortlessly double their donations, reinforcing a culture of giving within the organization.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

5) Ginkgo Bioworks

Ginkgo Bioworks, a leader in biotechnology and CLMA-certified for its matching gift program, simplifies the donation matching process for its employees through auto-submission. This seamless experience encourages more employees to participate in charitable giving, knowing that their contributions will be matched efficiently without additional steps required to get involved!

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

6) Harvard University Employees Credit Union

As a financial services provider, Harvard University Employees Credit Union stands out as a CLMA-certified organization for its outstanding matching gift initiatives as well as the ease with which employees can get involved. The credit union’s program is designed to be user-friendly, ensuring employees can quickly navigate the matching process. This effort not only enhances the impact of employees’ donations but also aligns with the credit union’s mission of community support and engagement.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

7) Innovative Driven

Innovative Driven, a legal services provider and CLMA-certified company, is recognized for its exceptional matching gift efforts. By automating the matching process, Innovative Driven makes it simple for employees to maximize their charitable contributions. This streamlined approach to matching gifts reflects the company’s commitment to fostering a culture of philanthropy and making a positive difference in the community.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

8) KLN Family Brands

KLN Family Brands, inclusive of NutriSource, Finley’s, Natural Planet, Wiley Wallaby, and Sweet Chaos, is a CLMA-certified employer, exemplifying excellence in matching gift automation and more. The company’s program is accessible and efficient, enabling employees to have their donations matched in a few clicks without hassle.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

9) Sentinel Group

Sentinel Group is a business management consultant and CLMA-certified leader in the matching gift industry. Overall, this company excels in providing a seamless matching gift experience for its employees.

The program is designed to be straightforward and effective, ensuring that employee donations are matched promptly. Sentinel Group’s dedication to social responsibility and community engagement is evident in its support for charitable giving through automated matching.

Learn more about this CLMA-designated matching gift program.

CLMA-Badge

10) TSR Inc.

TSR Inc. is a talent consulting agency recognized as a Certified Leader in Matching Automation. This company leads the way in matching gift automation, enabling auto-submission through its CSR vendor to ensure the matching experience is quick and easy for its staff.

TSR’s commitment to philanthropy and technological innovation is evident, and it highlights the company’s role as a forward-thinking and socially responsible entity, too.

Learn more about this CLMA-designated matching gift program.

Why the CLMA matters for matching gifts

The Certified Leader in Matching Automation designation holds significant importance for nonprofits⁠—particularly when it comes to optimizing their matching gift fundraising efforts.

Seamless Matching Gift Integrations

If a company has earned the CLMA designation, you know that its CSR vendor offers a seamless integration with Double the Donation’s 360MatchPro. If your organization uses 360MatchPro (p.s., you should⁠—check out your expected ROI here!), you can ensure that the matching gift process is efficient and user-friendly for both your donors and your internal team.

When enabled, donors whose matching gift programs are managed through CLMA-certified platforms can submit their matching gift request directly from your organization’s confirmation page. This reduces roadblocks in the submission process and leads to increased revenue opportunities for your team!

Reduced Administrative Workload

Nonprofits often face challenges with the administrative complexity of matching gift programs. CLMA-certified companies have streamlined and automated the matching gift process, reducing the time and effort required to process matching gift requests.

Now, with the right platform, it’s easy for organizations to process requests, automate approvals, and track matching gift impact in the long run.

Increased Matching Gift Revenue

Companies with the CLMA designation make it easier to participate in matching gift programs, leading to higher rates of engagement. As a result, nonprofits can expect an increase in matching gift revenue, too!

More employees taking advantage of matching gift programs means more funds are directed toward your nonprofit’s cause.

Enhanced Donor Experience

CLMA-certified companies provide a seamless and user-friendly experience for donors looking to submit matching gift requests. When donors have an easy and positive experience, they are more likely to engage in the future⁠—and advocate for the nonprofit within their networks.

All in all, this enhances donor loyalty and long-term support.

Accurate and Accessible Information

Nonprofits benefit from in-depth and up-to-date information about companies’ matching gift programs. That’s where the idea for Double the Donation’s matching gift database came from!

Fortunately, CLMA-certified companies automatically provide information about their programming in Double the Donation’s database, making it easy for employees to access the details. This ensures that both your team and your donors are well-educated about eligibility criteria, submission processes, and deadlines, ultimately minimizing errors and missed opportunities.

Strategic Fundraising and Outreach

Understanding which companies have the CLMA designation allows nonprofits to target their fundraising and outreach efforts more effectively. Teams like yours can more easily prioritize communication with donors employed by these companies, promoting the ease and benefits of submitting matching gift requests.

Stronger Corporate Partnerships

CLMA-certified companies demonstrate a commitment to corporate philanthropy and community support. Nonprofits can leverage this commitment to build stronger, more strategic partnerships with these companies⁠—especially if their donors already work for them.

Such partnerships can lead to not only increased matching gift revenue but also other forms of corporate support, such as sponsorships, volunteer programs, and in-kind donations.


Wrapping up & next steps

The CLMA designation represents a company’s commitment to excellence in corporate philanthropy, simplifying the matching gift process for donors and nonprofits alike. Companies like those listed above have set a strict standard by integrating advanced matching automation and providing accessible, user-friendly platforms for their employees.

By embracing CLMA-certified solutions, organizations like yours can enhance their corporate social responsibility efforts, foster a culture of giving, and make a more significant impact on the communities they serve.

Interested in learning more about matching gift strategies and beyond? Check out these recommended resources to supplement your knowledge:

Accessing information about CLMA-certified companies