• Corporate giving in 2023 increased to $36.55 billion—a 3.0% increase from 2022.¹
• 39% of companies have plans to expand their workplace giving programs in the next two years.²
• Since 2020, 61% of companies have increased their annual giving for disaster relief, and 53% have increased the number of disasters they respond to.³
• 58% of companies say workplace giving programs are somewhat or very important in retaining talent.²
• In the last three years, the percentage of Russell 1000 companies that offer corporate matching gifts grew by 11.8%.²
• 96% of donors want the option to give directly to a nonprofit and for their company to match gifts to any nonprofit of their choosing.²
• Purpose-driven consumer companies increased their value by 175% over the last 12 years, compared to 70% for brands without a specific purpose.⁴
• A growing number of companies are becoming CLMA-certified (Certified Leader in Matching Automation) by working with CSR platforms that offer matching gift auto-submission. This allows for seamless, one-click match requests from a nonprofit’s confirmation page or follow-up email!⁵

• Only 1.31% of individual donations are matched at the average nonprofit, despite more than 10% being eligible for corporate matching.²
• 80% of nonprofits have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.²
• 78% of donors are unaware if their company offers a matching gift program.²
• 14% of donors know their company has a matching gift program but are unsure if they’re eligible or don’t know how to submit their matching gift request. And only 8% of donors know their company has a matching program, know they’re eligible, and know how to submit their matching gift request.²
• Only 19% of companies include more than one paragraph on their matching gift programs in easily accessible employee handbooks or training materials and on their website.²

With these roadblocks, the best way for nonprofits to grow their matching gift revenue is to use Double the Donation’s matching gift tools. Corporations should also make sure they use a CSR Vendor with autosubmission enabled.

• Double the Donation is the largest provider of matching gift tools for nonprofits and educational institutions, working with 78% of the largest nonprofits in the United States.²
• Global Corporate Social Responsibility Software Market was valued at USD 831 Million in 2023 and is expected to continue growing.⁶
• Four of the fastest-growing CSR vendors are Millie, Point, Selflessly, and Givinga, all of which have integrations with Double the Donation to help boost matching gift utilization rates.⁷
• Nonprofits leveraging matching gift software to identify eligible donors results in 77% more donations being flagged as match-eligible.²
• Nonprofits that use Double the Donation’s automation tools in their fundraising strategy increase matching gift revenue by 20% to 60% annually.²
• New auto-submission functionality is projected to yield an 80-200% increase in matching gift revenue for organizations leveraging Double the Donation.²

• 65% of Fortune 500 companies offer matching gift programs.²
• Over 26 million individuals work for companies that offer matching gift programs.²
• Approximately $5 billion is raised through workplace giving annually.⁸
• An estimated $2-3 billion is donated through matching gift programs annually, with $4-$7 billion going unclaimed each year.²
• Corporate matches of employee donations made up 11% of total corporate cash contributions.²
• The median employee participation rate for matching gift programs is 10%.⁸
• Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (prior to receiving matching gift funds).²
• 84% of survey participants revealed they were more likely to donate if a match was offered.⁹
• Matching gift emails sent within 24 hours of a donation results in a 53% average open rate, which is more than 2-3 times higher than the standard nonprofit email open rate.²
• 93% of companies set a minimum match requirement of less than or equal to $50, with the mean falling at $34.¹⁰
• 80% of companies set matching gift maximums between $500 and $10,000 annually per employee, with an average cap of $3,728.²
• 91% of companies match donations at a 1:1 ratio, while 4% match at a lower rate, such as 0.5:1, and 5% match at a higher rate, such as 2:1 or 3:1.²

• Nearly 60% of companies offer paid time off for employees to volunteer, and an additional 21% plan to start a volunteer time off program or expand their current offerings.⁸
• 40% of Fortune 500 companies offer volunteer grant programs.²
• 80% of companies that offer volunteer grants provide between $8-$15 per hour volunteered.²
• 85% of the top matching gift companies also offer volunteer grant programs for employees.²
• On average, 33% of employees participate in corporate volunteer programs.²
• For a company to rank in the top quartile of corporate volunteerism, over 66% of employees must participate in volunteer experiences.²
• People who volunteer report that they feel better emotionally, mentally, and physically.¹¹
• Skills-based volunteers give more of their time than other volunteers, with almost 20% of skilled volunteers giving 5 hours or more each time they volunteer.¹²
• 82% of the survey respondents say employees want the opportunity to volunteer with peers in a corporate-supported event.¹³

• The percentage of companies offering unrestricted matching gift programs (i.e., will match to any nonprofit recipient) grew by over 48% in the last three years, while “restricted” programs (e.g., only matching donations to a single nonprofit verticle) decreased by 33% to only 13.6%.²
• 25% of corporate giving goes to education-related causes—a combined percentage from K-12 and higher education.¹⁴
• 25% of corporate giving goes to health and social services programs.¹⁴
• 14% of corporate giving goes to the community and economic development programs.¹⁴
• Technology companies are the top industry for matching gifts, funding 25% of annual matching gift funds.¹⁴

• 97% of employees want flexibility in where and how they give to causes they care about; for example, giving directly to a nonprofit and their company allowing matching gifts for any nonprofit of their choosing.²
• 90% of companies indicated that partnering with reputable nonprofit organizations enhances their brand, and 89% believe doing so leverages their ability to improve the community.⁸
• 79% of companies reported increased donor participation rates, and 73% raised more money through corporate matching.¹⁵
• 71% of employees indicate that it’s very important to work at a company that partakes in philanthropy, such as by matching employee donations.⁸
• 92% of surveyed corporate human resources executives agree that contributing business skills and expertise to a nonprofit can be an effective way to improve employees’ leadership and broader professional skill sets.⁸
• 86% of corporate leaders believe that employees expect them to provide opportunities to engage in the community.⁸
• 87% believe their employees expect them to support causes and issues that matter to those employees.⁸
• 88% believe effective employee engagement programs help attract and retain employees.⁸
• 77% of respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials.⁸
• 88% of Millennials find their job more fulfilling when they have opportunities to make a positive impact on society and the environment.¹⁶
• Approximately 2/3 of young employees (i.e., Millennials and Gen Z) won’t take a job at a company with poor CSR practices.¹⁶
• 78% of Americans want companies to address social justice issues.16
• Employees who engage in corporate giving programs have 75% longer tenures with their companies.¹⁷

Sources

1. Giving USA
2. Double the Donation
3. Conference Board
4. Plastic Bank
5. Double the Donation
6. Research and Markets
7. Double the Donation
8. America’s Charities
9. A Great Match
10. Double the Donation
11. National Library of Medicine
12. Sterling Volunteers
13. America’s Charities
14. Giving in Numbers
15. Crowd101
16. Cone Communications CSR Study
17. Double the Donation