Digital Marketing Agency | Nonprofits Source
Digital Marketing Agency | Nonprofits Source

Online Crowdfunding Statistics For Nonprofits

Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, a worldwide estimate totaling over $34 billion was raised by crowdfunding.

Online Crowdfunding Trends

Crowdfunding Statistics For Nonprofits - Nonprofits Source

  • 41% have donated to crowdfunding campaigns that benefit individuals.
  • 16% of crowdfunders donate less money to NGS, NPOs, & charities due to their financial support of crowdfunding campaigns.
  • 14% of donors worldwide have created an online peer-to-peer fundraising campaign.
  • $9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
  • $568 is the average amount individuals raise through crowdfunding.
  • An average of 8 people donate to an individual crowdfunding campaign.
  • The average donation size to a crowdfunding campaign is $66.
  • 17% of crowdfunding donations are made on mobile devices.
  • Campaigns that can gain 30% of their goal within the first week are more likely to succeed.
  • Social Media is a critical factor in crowdfunding success: for every order of magnitude increase in Facebook friends (10, 100, 1000), the probability of success increases drastically (from 9%-, 20%, to 40%).
  •  Individuals ages 24-35 are much more likely to participate in crowdfunding campaigns; those over 45 are significantly less likely to back campaigns.
  • There’s an average of a 35% increase in giving when there’s a crowdfunding thermometer.
  • 62% of donors who give to crowdfunding campaigns are new to crowdfunding.
  • 300-500; the average word count in the campaign description for projects that raise the most money.
  • Campaign owners raise 3X more if they update supporters every 5 days.
  • The average number of updates that a successful campaign owner posts is 4.
  • Crowdfunding campaigns get 126% more donations when owners update supporters.
  • Campaigns that are shared fewer than 2 times have a 97% chance of failure.
  • Crowdfunding campaigns with personal videos raise 150% than those that don’t have videos.
  • Over half of people who receive an email about a crowdfunding campaign made a donation

Read the full list of charitable giving statistics