What Is PurpleSec? And Why Am I Building It?

August 22, 2019 0 Comments

PurpleSec is a cyber security company I started with my friend and cyber security expert, Seth Kimmel.

I was employed by an IT company for 5 years and learn a lot about the technologies that power most businesses today, as well as the constant threats they experience.

At the same time, I was working to develop my marketing skills on the side.

Search engine optimization (SEO) to be exact.

Nothing else in online marketing has sparked my interest as much as SEO. Email marketing. Social media. Advertising. Video.

I know how powerful it is. I publish posts on it.

But, for me, it’s just not where my passions lie. Neither is a traditional, full-service digital marketing agency.

The demands. The attempts at getting buy-in. Justifying costs. Followups…

To be honest, it’s exhausting, and I’d rather dig my head in the sand of SEO and rank websites on Google.

It’s what I’m good at.

Today, I’m looking forward to taking the skills I’ve learned as an SEO practitioner, banning a group of my friends and cyber security experts together, and attempting to create something new, helpful, and useful to the industry and for the internet.

This got me thinking about a post I wrote 2 weeks ago on LinkedIn.

I’m curious. How many other marketers feel the same way?

Instead of selling the thing you’re good at, whether it’s copywriting, advertising, or SEO. Why not instead partner with experts to help them growth their companies, nonprofits, foundations, and ideas? I think there’s still more opportunity today to be successful than ever.

AboutRafi Norberg