39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

November 20, 2016 0 Comments

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017.

One of the biggest contributing factors to this is search engine optimization.

By creating content you’re telling search engines, like Google, what topics your website focuses on.

In turn, this helps them to rank and sort your pages and blog posts to be found by your audience.

In this post, we’ve compiled a list of the top 39 nonprofit content marketing trends.

Key nonprofit content marketing trends

  1. 95% of donors/members consider content created by nonprofits as trustworthy
  2. 43% of marketers say video marketing is an effective medium for building brand awareness
  3. 42% of nonprofits say they find it difficult to produce engaging content
  4. 63% create member and donor personas as part of their marketing strategy
  5. 63% of organizations are increasing their budget for automation tools as part of their digital marketing plan

Nonprofit-Content-Marketing-Trends

Share this Image On Your Site

Content Strategy

1. 80% of nonprofits have a content marketing process in place

2. 70% lack an effective integrated marketing strategy to maximize online fundraising results

3. 51% have an executive responsible for content strategy

4. Only 29% of nonprofits and associations reuse and repurpose content

5. 63% create member and donor personas as part of their content marketing strategy

Donor And Member Insights

6. 95% of donors/members consider content created by nonprofits as trustworthy

7. 47% consume 3-5 pieces of content before taking an action (membership sign-ups, donations, or volunteering)

8. 51% rely on content to research and make purchasing or donation decisions

9. 82% of donors and members have downloaded a white paper in the last 12 months

Content Marketing Challenges

10. 50% say they lack the time to create content for their website

11. 38% struggle to gain support from leadership to create content marketing programs

12. 42% of nonprofits say they find it difficult to produce engaging content

13. 43% of marketers say proving the ROI of marketing activities is a top marketing challenge

14. 30% say they lack a consistent marketing strategy to drive content results

Content Tactics

15. 53% of nonprofits and associations have begun to experiment with interactive content

16. 65% say they publish a blog post at least once per month

17. 92% of nonprofits are using social media to promote their content online

18. 83% have a monthly newsletter to distribute updates, news, and content

19. 43% of marketers say video marketing is an effective medium for building brand awareness

Content Creation

20. 76% published more content in 2016 vs. 2015

21. 91% publish content more than weekly

22. 57% use guest bloggers to fill content gaps

23. Only 18% of blog posts by nonprofits are 750+ words in length

24. 52% of bloggers do not use a formal editorial process when creating content

25. 82% of marketer’s curate content on a regular basis

Content Promotion

26. Social media, search engine optimization, and email marketing are the top three channels that drive content distribution

27. Facebook, Twitter, and Facebook are the top three social platforms

28. Nonprofits and associations continue to increase their marketing budget on mobile, content and display ads

29. 81% of marketers agree social and traditional marketing channels should be integrated to maximize results

30. 84% of nonprofits have experimented with Facebook Ads in the last year

31. 41% experiment with Google Ads to drive traffic to their content and offers

Marketing Impact

32. 50% of nonprofits say curation increases brand awareness to their cause

33. Long-form blog posts generate 9x more visits from search traffic

34. 74% of nonprofits say content increases lead quality

Marketing Tools & Software

35. 33% have already implemented marketing automation software within their organization (97% use an email marketing tool and 67% have a CRM/Sales software)

36. 63% of organizations are increasing their budget for automation tools as part of their digital marketing plan

37. 80% of marketing automation users saw their number of leads increase and 77% saw the number of conversions increase

38. The most significant barrier to automation success is the lack of an effective marketing strategy

39. 59% of nonprofits do not fully use the marketing automation tools they have available

Conclusion

As you’ve seen nonprofits will continue to invest in content marketing in 2017.

It’s worth noting that these efforts are part of a long-term strategy.

On average you can expect 6 months to a year before realizing measurable results.

What did you think about this infographic? Do you have any nonprofit marketing statistics to add? Let us know in the comments section below.

email ctr optin blog

Sign Up For Free Marketing Tips

Do you use digital to grow awareness to your mission? Sign up and get the latest posts on digital marketing for nonprofits.

AboutJason Firch
My passion is to help nonprofits and associations realize the value in their digital marketing. Feel free to connect with me on LinkedIn or Twitter.

Leave a comment

I guarantee your information will not be shared.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.